Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020?
It’s really no surprise. Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support to building brand awareness and even acquiring new customers!
Never heard of a Facebook Messenger bot?
We’re explaining what they are, how they work, and looking at 6 interesting ways that you can leverage Facebook Messenger bots for your own business:
This machine learning aspect is one of the main reasons why bots have become so popular in the past few years. Whereas bots used to be lifeless and… well, robotic, communicating with bots today doesn’t feel nearly as mechanical as you might think.
In fact, you may have chatted with a bot before and didn’t even know it!
That’s because Facebook uses something called Natural Language Processing (NLP), which allows their bots to parse and understand even the most conversational of language to provide a near human-like experience.
While Messenger bots have traditionally been used to support customer service teams, more businesses are now using them for things like sales and marketing automation.
That’s because today’s bots are way more advanced than they used to be — they can help with everything from qualifying leads to improving conversions and making sales.
Why Businesses Should Use Facebook Messenger Bots
What makes Facebook Messenger bots such an incredible tool for businesses is that they’re quick, smart, and, most importantly, they’re flexible!
From responding to customer questions to sending automated content blasts, Messenger bots can be programmed to perform all kinds of complex tasks.
Plus, because bots are always “on,” customers don’t have to wait to get the answers they’re looking for!
This is a big deal because according to data from eDigitalResearch, 73% of people prefer communicating with businesses via live chat because of how instant it is.
Facebook Messenger happens to be one of the most popular messaging apps in the world (according to Statista, it currently has 1.3 billion monthly active users!), so if you have a Facebook business page, there’s a good chance a user will message you to learn more about your business.
There’s also the fact that very few businesses have actually jumped on the Messenger bot trend!
According to Facebook, there are currently more than 300,000 active bots on Messenger. That’s just a drop in the ocean compared to Facebook’s 6 million advertisers — so there’s still a ton of opportunity to use a bot to stand out from the crowd.
Still not sold? Here are 6 more reasons why your business needs a Facebook Messenger bot:
#1: Improve Your Customer Support with Facebook Messenger Bots
#2: Make More Sales with Facebook Messenger Bots
#3: Customize Your Offers with Facebook Messenger Bots
#4: Keep Your Business Top-Of-Mind with Facebook Messenger Bots
#5: Educate Your Audience with Facebook Messenger Bots
#6: Reach More of Your Audience with Facebook Messenger Bots
