Whether you’re just starting with email marketing, or you are rethinking your strategy, it may seem like the list of things you need to think about is never-ending. Where do you start? We feel you. At Mello Systemz, we know very well how difficult it is to define an email marketing strategy and the amount of hard work that it requires to stick to it. No need to panic, we are here for you! And we’ll guide you through the steps you need to undertake to ensure your email marketing strategy will be successful.

Email campaigns are one of the oldest forms of digital marketing. They predate Facebook, they predate Google - heck, email predates the World Wide Web. As a digital channel with relatively low costs and a high potential for ROI, email campaigns are not going away anytime soon. Even though most of us are well acquainted with how email works there can still be an initial learning curve when it comes to using it as a marketing tool.

Prefer to build your emails from scratch? Use our marketing campaigns to develop new and unique email template designs for use with any of your single sends or automation emails. Whether you’re adding columns, changing fonts and colors or managing imagery, our marketing campaigns make it easy to ensure your email designs reflect your brand and provide a consistent experience for your users. Whether you prefer visual, drag-and-drop editing, HTML or a unique blend of both, learn about how our editing experience has you covered.

Like any marketing strategy, building an email marketing campaign strategy relies on knowing your audience. That means checking out analytics and social media analytics for demographic information. Once you know who your subscribers are, it’s easy to come up with a lead magnet such as an ebook that will encourage them to subscribe. That also makes it easier to decide on the right content for your email. If you can, give subscribers options about how often they hear from you.