Category Archives: Uncategorized

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7 eCommerce Trends to Expect in 2024

  1. Fixing the broken commerce catalog
    The traditional commerce catalog is getting a much-needed overhaul. The rigidity imposed by legacy ERP systems is giving way to a more flexible, component-based approach. This transformation will allow merchandisers greater freedom to adapt their offerings, creating more dynamic and responsive retail experiences.

Expect to see more personalized and varied product displays, streamlined shopping processes, and innovative collaborations that seamlessly merge various brands. Merchandisers will get – and should expect – the ability to create separate pricing structures, bundles, and other options without extensive IT work.

  1. Balancing personalization with privacy
    As privacy concerns and regulations become more prominent, personalization in retail is changing. The demise of third-party tracking cookies means that brands need to rely on direct relationships with customers to personalize shopping experiences.

Technology such as customer data platforms (CDPs) help retailers turn to first-party data. The key in eCommerce personalization in 2024 will be trust and consent. The rise of first-party data, collected with customers’ permission, may mean targeting fewer consumers but prioritizing deeper, more trusting customer relationships that drive long-term loyalty and high-value purchases.

  1. Increased generative AI in eCommerce
    The use of generative AI will continue to be a major eCommerce trend in 2024. Generative AI is particularly useful for merchandisers looking to create frontend experiences. In particular, developers can now use OpenAI and other AI tools to generate AI APIs. Custom GPTs can learn from the data in these APIs and user instructions to produce custom frontends without requiring coding.

Whether curated shopping experiences, optimized ads, or shoppable landing pages, generative AI-produced applications will have a strong influence on the creation of eCommerce frontends and eCommerce experiences in 2024.

  1. Connective, iterative composable commerce solutions
    The traditional promise of composable commerce is providing brands the ability to assemble a multi-vendor solution that meets specific business needs. The corresponding challenge of a composable solution is that adding and optimizing a large number of commerce components introduces complexity, cost, and a delayed time to reaching business value.

In 2024, brands will seek to reduce the challenges of a composable solution and are likely to value packaged, connective, iterative composable commerce solutions. At Elastic Path, we’re helping by offering Elastic Path Composer, which includes a Monitor capability that keeps all components of a multi-vendor solution working in sync. Composer also includes Integrations Hub, a library of instant-on, no-code integrations that helps brands integrate new commerce vendors in minutes or hours instead of days or weeks.

The ability to get value fast and holistically monitor and manage a connected composable commerce solution is part of the Unplatform™, a flexible approach that empowers commerce teams to solve business problems one at a time – with no long, costly replatform required.

In addition to Bryan’s predicted eCommerce trends for 2024, brands should be prepared for the following three evolutions in digital commerce.

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  1. More unified commerce
    Unified commerce means integrating all sales channels (online, in-store, marketplaces, mobile apps) to create a seamless shopping experience for customers. Unified commerce uses CDPs for personalized interactions and loyalty and reward programs that are accessible across all channels.

These include hybrid customer experience such as buy online, pick up in store and in-store technologies such as contactless checkout. Unified commerce is about a strong customer experience – across touchpoints and experiences – and will be a larger part of commerce experiences in 2024 and beyond.

  1. Enhanced user experiences
    Consumers will expect enhanced user experiences in 2024. Examples of user experiences that are becoming more common include augmented reality (AR), voice commerce, interactive experiences, and one-click checkout. All of these experiences enhance and elevate online shopping experience for customers. eCommerce in 2024 isn’t just about selling customers products – it’s about offering a high-tech, enjoyable browsing buying experience to all interested consumers.
  2. Improved B2B (and B2B2C) commerce experiences
    B2B eCommerce was once the province of clunky user experiences and cumbersome, slow buying portals. That no longer cuts it. B2B buyers now have similar expectations to B2C buyers: fast checkout, appealing visuals, instant help if they need it, and personalized, account-based order management.

Even more complex commerce experiences – such as supplier or reseller-based B2B2C solutions with more touchpoints and advanced supply chain needs – now feature strong, captivating user experiences. A commerce solution that doesn’t provide value and an enjoyable experience for online buyers won’t keep, win, or expand on new business.

Wondering if your commerce solution is equipped for success in 2024? From catalog management to a unified composable solution to B2B and B2B2C capabilities, Elastic Path can help your brand boost conversion rates, win revenue, and expand eCommerce offerings. Best of all, Elastic Path helps you get high-value commerce experiences in front of customers fast. Talk to an Elastic Path expert today about your digital commerce solution and 2024 aspirations.

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Top Mobile App Development Blogs of 2024 You Might Have Overlooked

Discovering the latest trends in mobile development has never been easier, thanks to the wealth of information provided by mobile app development blogs.

Today, mobile app development blogs serve as invaluable guides, offering insights, hacks, and expert advice that cater to both novices and seasoned developers. However, in the vast sea of resources, pinpointing the most reliable sources can be a challenge. The abundance of development blogs can leave you overwhelmed and lost in the quest for accurate information.

To streamline your journey through the world of mobile development, we’ve meticulously curated a list of the finest app development blogs. Whether you’re delving into Android, or iOS, or seeking broader mobile development insights, this compilation aims to be your go-to resource. Join us as we explore the top blogs that are not only informative but also boast substantial online followings, ensuring you’re plugged into the latest trends and expertise in mobile app development.

Android App Development Blogs
Android is one of the most popular operating systems in the world—its mobile market share is 70.48% worldwide. Amidst the digital jungle of insights on crafting stellar Android apps, we’ve handpicked the five most vibrant development blogs that promise a thrilling ride into the world of Android app development:

  1. Android Developers Blog
    Unveiling the pulse of Android’s beating heart, the Android Developers Blog is a powerhouse of insights, fueled by none other than the tech giant Google. This blog transcends mere updates, offering a front-row seat to the latest news, cutting-edge advancements, and indispensable tips and tricks in the Android app development sphere.

Authored by seasoned Google professionals immersed in the trenches of Android app development, Android Developers Blog not only keeps you abreast of the freshest OS developments but also equips you with the hands-on wisdom essential for navigating the intricate landscape of Android app creation. With this treasure trove of knowledge, your quest for Android app excellence is bound to yield groundbreaking results.

Readers: Android developers

Twitter (Х): 2.01+ million followers

Youtube: 800K+ subscribers

  1. Android Authority
    Your go-to resource for everything Android, Android Authority is a comprehensive source covering apps, games, phones, laptops, and tablets. Offering detailed reviews on the latest Android updates, features, and development issues, this blog is a goldmine for staying informed. Navigate through comparison charts of Android devices to make informed choices, ensuring you’re on the cutting edge. Android Authority caters to both new and seasoned developers, making it the perfect hub for anyone seeking excellence in app development.

Readers: general audience, Android developers

Facebook: 2.3 million followers

Twitter (Х): 1.01 million followers

Youtube: 3.36 million subscribers

Instagram: 796K followers

  1. ProAndroidDev
    Hosted on Medium, ProAndroidDev stands out with its array of contributors from Google and the Android community, generously sharing insights into top-notch tricks and tips in mobile development. Dive into this development blog to explore a wealth of knowledge, from creating a Flutter app in just 30 minutes to mastering the optimal use of Kotlin for Android development. Uncover a myriad of tech-related how-to topics that promise to enhance your skills and elevate your mobile development prowess.

Readers: Android developers

Twitter (Х): 4K+ followers

Facebook: 60K+ followers

  1. Android Weekly
    A true gem for Android developers and designers seeking to remain at the forefront of the industry’s latest mobile app development trends, Android Weekly is a valuable resource. This blog not only delivers up-to-the-minute news but also offers insightful tips and how-to tutorials for crafting sophisticated apps.

Visit this wealth of information, where you’ll find code snippets pulled from GitHub and other useful tricks that are updated weekly. Staying up-to-date with the latest developments in Android programming is essential for maintaining your expertise and skills. Android Weekly is a great resource for this.

Readers: Android developers and designers

Twitter (Х):15K+ followers

Facebook: 4.4K+ followers

  1. Fragmented
    At Fragmented, the exploration of app development extends beyond written articles to engaging Android podcasts. This platform comprehensively delves into tech-related topics, catering to a diverse audience. Whether you’re a novice or a seasoned developer, Fragmented ensures a wealth of useful information applicable to projects of varying complexities. There, you can immerse yourself in a learning experience that seamlessly combines articles and podcast discussions, providing valuable insights to enhance your proficiency in app development.

Readers: Android developers

Twitter (Х): 9.8K+ followers

Youtube: 760+ followers

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Know why every blogger needs an app in 2024

Before we tell you about the significant features, let us first find out about the importance of apps for bloggers in the current scenario. Explore the points listed below and learn about it:

1: Apps offer ease of accessibility & convenience

Are you reading this article on a mobile phone? Would you prefer to read your favorite writers on an easily accessible app over a website? If you have answered even one of the questions with a yes, you have established the importance of apps yourself. Mobile apps ensure more convenience, that makes them a more viable option.

Content and resources remain just a click away on mobile apps. Unlike websites, users do not need to open a search engine and hunt for their desired platform or content every time they need to discover something. This proximity and ease of access inspires more activity and prevents users from abandoning the platform or migrating to competitor platforms.

2: Mobile apps inspire longer session time

One of the biggest benefits of mobile apps is that people tend to spend more time on them. We launch multiple apps on our phones everyday and look for more convenient options than websites. This leads to longer usage hours on apps as compared to websites.

In fact, statistics also show that most people prefer scrolling through apps over websites. The average session duration of customers on websites is 2 to 3 minutes, whereas the average session duration of mobile phone users is around 5 to 7 minutes. Clearly, your potential readers and customers like to spend more time on mobile phones and apps.

3: Marketing endeavors get more attention on apps

Ever since the proliferation of mobile apps has taken place, the online marketing and advertisement industry has also evolved a great deal. This is so because apps get more attention and hence every ad has a better chance of conversion on an app.

As bloggers often get the opportunity to boost their revenue with ads and promotions, they must create an app to amplify their profits. You can also run your own campaigns and send push notifications to your users for more impact.

4: Brand messages create more impact on apps

Mobile apps bridge the gap between you and your targeted audience. This also ensures that the messages that you create for them, gets conveyed more effectively with minimal entropy, noise or loss that are common on websites.

As a result, your branding gets a boost if you have a robust website and an equally powerful mobile app. While the website will gain the exposure and secure rankings and visibility on search engines, the mobile app will give easy access to your regular and returning audience, and build your brand image.

5: Statistics show that apps are more powerful

Recent research initiatives, studies, surveys and all such similar assessments together hint at the power and impact of mobile apps over websites. Apps stand as the clear winner in most cases leaving websites far behind on many metrics.

In fact, statistics also show that people spend 90 per cent of their time on mobile apps and only ten per cent of their online usage time is spent on other kinds of web platforms. Stats also prove that a greater number of netizens prefer mobile apps over websites. For instance, you can read the blog suggested below and discover some more stats about the importance of apps for any business.