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WhatsApp’s upcoming features

Email Marketing, Local SEO 0

WhatsApp is working on functionality that will allow its users to hide the status updates from specific people from the contact list
So far, WhatsApp has been spotted with dark mode enabled in a few selected menus including Chats List, Calls, Contact Profiles and Group Settings and Status

World’s most downloaded messaging platform with over a billion users WhatsApp is constantly bringing updates to keep its audience engaged. During the start of this year, the instant-messenger brought two new features to its final stable build this year—biometric authentication for iPhone devices, that lets you secure your chats with your fingerprints or face data, and WhatsApp group calling shortcut that lets you initiate group voice and video calls by tapping a button. In April, it gave all its users the ability to choose who can add your groups.

WhatsApp is now working on some more features to make your life easier. These features are currently in the beta phase, so if you wish to try them out you will have to enroll as a beta tester. You can do that by clicking on this link and then re-installing the application via the Play Store. Here are some of the features that are currently available in beta that might be made available to the final build in the coming days.

Hide Muted Status


WhatsApp is working on functionality that will allow its users to hide the status updates from specific people from the contact list. Users would be able to see a “Hide” button on top of the Muted Status Update section. If users wish to unmute someone, they can click the “Hide” option again to restore the previous settings and then it will “show” the status with the rest of the statuses.

Frequently Forwarded

With this feature, users will be able to see how many times has a particular message been forwarded. This information is available for sent messages only because users can navigate into Message Info only for messages they sent.

A message is said to be ‘frequently forwarded’ when it has been forwarded more than 4 times. Currently, WhatsApp has limited the forwards to a maximum of five in India.


Dark Mode

WhatsApp has been working on a dark mode for quite a few months now. So far, WhatsApp has been spotted with dark mode enabled in a few selected menus including Chats List, Calls, Contact Profiles and Group Settings and Status.

WhatsApp is apparently also working on an app-wide dark mode option and sharing of WhatsApp status to Facebook stories.

The Night Mode doesn’t make the background of the app completely black, however. It is a very dark shade of grey, which means it cannot act as a battery saving option for AMOLED screens. AMOLED displays work more efficiently when using apps with black backgrounds as the individual pixels shut down whenever they are instructed to display a black color.

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6 Reasons Your Business Needs a Facebook Messenger Bot

Email Marketing, SEO 0

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020?

It’s really no surprise. Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support to building brand awareness and even acquiring new customers!

Never heard of a Facebook Messenger bot?

We’re explaining what they are, how they work, and looking at 6 interesting ways that you can leverage Facebook Messenger bots for your own business:

This machine learning aspect is one of the main reasons why bots have become so popular in the past few years. Whereas bots used to be lifeless and… well, robotic, communicating with bots today doesn’t feel nearly as mechanical as you might think.

In fact, you may have chatted with a bot before and didn’t even know it!

That’s because Facebook uses something called Natural Language Processing (NLP), which allows their bots to parse and understand even the most conversational of language to provide a near human-like experience.

While Messenger bots have traditionally been used to support customer service teams, more businesses are now using them for things like sales and marketing automation.

That’s because today’s bots are way more advanced than they used to be — they can help with everything from qualifying leads to improving conversions and making sales.

Why Businesses Should Use Facebook Messenger Bots
What makes Facebook Messenger bots such an incredible tool for businesses is that they’re quick, smart, and, most importantly, they’re flexible!

From responding to customer questions to sending automated content blasts, Messenger bots can be programmed to perform all kinds of complex tasks.

Plus, because bots are always “on,” customers don’t have to wait to get the answers they’re looking for!

This is a big deal because according to data from eDigitalResearch, 73% of people prefer communicating with businesses via live chat because of how instant it is.

Facebook Messenger happens to be one of the most popular messaging apps in the world (according to Statista, it currently has 1.3 billion monthly active users!), so if you have a Facebook business page, there’s a good chance a user will message you to learn more about your business.

There’s also the fact that very few businesses have actually jumped on the Messenger bot trend!

According to Facebook, there are currently more than 300,000 active bots on Messenger. That’s just a drop in the ocean compared to Facebook’s 6 million advertisers — so there’s still a ton of opportunity to use a bot to stand out from the crowd.

Still not sold? Here are 6 more reasons why your business needs a Facebook Messenger bot:

#1: Improve Your Customer Support with Facebook Messenger Bots
#2: Make More Sales with Facebook Messenger Bots
#3: Customize Your Offers with Facebook Messenger Bots
#4: Keep Your Business Top-Of-Mind with Facebook Messenger Bots
#5: Educate Your Audience with Facebook Messenger Bots
#6: Reach More of Your Audience with Facebook Messenger Bots

How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed. It seemed the Instagram algorithm was making it harder than ever to reach target audiences, get more followers, and improve engagement on your posts. But the good news is that once you understand how the Instagram algorithm works, you can use it to build a killer Instagram strategy, and continue to grow your account! We’re demystifying the rumors and covering everything you need to know about the Instagram algorithm in 2019 — it’s time to take back control of your Instagram marketing strategy this year!